Key takeaways
- AI visibility (GEO/AEO) has two very different cost models: self-serve monitoring tools ($0-$1,500/mo) and custom done-for-you GEO services ($2,000-$15,000+).
- Entry tools are cheap: Trakkr has a free tier, Otterly.ai Lite is ~$29/mo, and Knowatoa Starter is ~$59/mo - enough to benchmark a single med spa.
- Mid-tier trackers run $199-$500/mo (Knowatoa Growth, Otterly Standard, Peec, Goodie AI $495, Profound Lite $499); agency plans hit $1,000-$1,500+/mo (Profound Agency Growth $1,499, Otterly Premium $989).
- Cheaper tools mostly monitor; moving the needle with schema, content, and earned citations takes a higher tier, in-house effort, or a done-for-you service.
- Pricing for Scrunch, Peec, xFunnel, Conductor, and all services is quote-based - negotiate a scope sized for a single-location med spa.
- This is a brand-new, fast-moving category - all figures are directional list prices, so confirm live rates with the vendor.
AI visibility - the practice of tracking and improving how AI answer engines like ChatGPT, Perplexity, Gemini, and Google's AI Overviews describe and recommend your business - is often called GEO (Generative Engine Optimization) or AEO (Answer Engine Optimization). It's a brand-new category, and the pricing reflects that: it's all over the map, changes fast, and is frequently quote-based. The figures below are directional list prices from public vendor information; always confirm live pricing before you buy. For how we evaluate tools, see our methodology.
Two ways to pay
There are two fundamentally different ways to spend money on AI visibility, and confusing them is the fastest way to overpay.
- Self-serve SaaS tools - a monthly subscription you run yourself. You log into a dashboard, add your brand and a set of prompts, and the tool tells you where you show up across AI engines. Most of the market lives here, from $0 to ~$1,500/mo.
- Done-for-you GEO/authority services - a custom project or retainer where an agency does the actual work of getting you mentioned. This is content, schema, digital PR, and earned citations - not just a dashboard - and it's custom-priced, commonly $2,000-$15,000+.
The first tells you where you stand. The second tries to move the needle. Budgeting them as if they're interchangeable is the classic first mistake.
Tool subscription bands
Most self-serve tools cluster into four bands. The table shows representative starting prices for the tools we track.
| Band | Tool | Representative price |
|---|---|---|
| Free / entry | Trakkr | Free tier |
| Free / entry | Otterly.ai | Lite ~$29/mo |
| Free / entry | Knowatoa | Starter ~$59/mo |
| Mid | Knowatoa | Growth ~$199/mo |
| Mid | Otterly.ai | Standard ~$200/mo |
| Mid | Peec AI | ~$300-$800/mo (est.) |
| Mid | Goodie AI | ~$495/mo |
| Mid | Profound | Lite ~$499/mo |
| Agency / premium | Otterly.ai | Premium ~$989/mo |
| Agency / premium | Profound | Agency Growth ~$1,499/mo |
| Agency / premium | Scrunch AI | ~$500-$2,000+/mo (est., quote) |
| Agency / premium | xFunnel | ~$1,500+/mo (est., quote) |
| Enterprise / custom | Conductor | Enterprise, custom quote |
| Enterprise / custom | Scrunch AI | Enterprise, custom quote |
Free / entry. The cheapest way to start. Trakkr offers a free tier, Otterly.ai Lite runs about $29/mo, and Knowatoa Starter about $59/mo. These are enough to benchmark where a single brand appears across the major AI engines.
Mid ($199-$500/mo). This is where you get more prompts, more engines, and competitor tracking. Knowatoa Growth ($199), Otterly.ai Standard ($200), Peec AI ($300-$800, est.), Goodie AI ($495), and Profound Lite (~$499) all sit here.
Agency / premium ($1,000-$1,500+/mo). Built for agencies managing multiple brands or businesses that want deeper analytics and support. Otterly.ai Premium ($989), Profound Agency Growth ($1,499), Scrunch AI ($500-$2,000+, est.), and xFunnel ($1,500+, est.) live in this band.
Enterprise / custom. Conductor folds AI visibility into a broader enterprise SEO platform quoted per contract, and Scrunch AI has an enterprise tier. Pricing for several tools here - Scrunch, Peec, xFunnel, and Conductor - is quote-based, so the estimates above are directional and negotiable.
Done-for-you services
Separate from the dashboards are the authority and GEO agencies that do the actual work. Providers like TotalAuthority sit here. This work is custom-priced - commonly ~$2,000 to $15,000+ for strategy and implementation - because it isn't software. It's producing content, adding structured data (schema), running digital PR, and earning the citations that AI engines quote from. You're paying for labor and outcomes, not seats. A monitoring tool tells you that Perplexity never mentions your med spa; a service is what actually changes that.
What drives the price
Whether you're comparing tools or services, a handful of factors move the price:
- Number of AI engines tracked - ChatGPT, Perplexity, Gemini, Google AI Overviews, Copilot, and more. More engines, higher tier.
- Number of prompts / keywords monitored - entry plans cap this tightly.
- Competitor tracking - benchmarking against rival med spas is usually a mid-tier-and-up feature.
- Monitor vs optimize - does it just report your visibility, or does it also deliver recommendations, schema, and content?
- Seats - per-user pricing adds up for agencies and teams.
- Support level - self-serve vs onboarding, a dedicated strategist, or managed service.
A worked example
Take a single-location med spa that wants to know how AI engines describe it. The smart, low-risk path:
- Start with a ~$29-$59/mo monitoring tool - Otterly.ai Lite or Knowatoa Starter - to benchmark where you appear across ChatGPT, Perplexity, and Google's AI, and how you compare to nearby competitors.
- Run it for a couple of months. See whether AI visibility actually sends you inquiries, and where the biggest gaps are.
- Then decide whether to invest in a higher tier for optimization features, put in in-house effort, or hire a done-for-you service.
Starting cheap is the right call because the category is new and evolving fast. A ~$40/mo experiment tells you whether this channel matters for your practice before you commit to a $1,500/mo tool or a $10,000 engagement.
Monitoring vs optimizing
The single most important distinction in AI visibility pricing: cheaper tools mostly monitor. They tell you where you stand. Actually moving the needle - improving schema, publishing authoritative content, and earning citations from sources AI engines trust - takes one of three things:
- a higher tool tier that includes optimization recommendations and content,
- in-house effort to implement those changes, or
- a done-for-you service that handles it end to end.
Budget for the doing, not just the measuring. A dashboard alone rarely changes how AI describes you.
Cautions
- Brand-new category. Tools, tiers, and prices change month to month. Treat every figure here as a starting point and confirm live.
- Enterprise tools are overkill for most med spas. Conductor and Semrush-tier enterprise suites are powerful but priced for large organizations - almost always too much for a single-location or small-group practice.
- Confirm exactly what's included. "AI visibility" can mean monitoring only, or monitoring plus optimization. Check engine count, prompt limits, competitor tracking, and whether any content or schema work is bundled.
- Quote-based pricing means negotiate. For Scrunch AI, Peec AI, xFunnel, Conductor, and every done-for-you service, the list figure is a starting point - ask for a scope and price matched to a single-location med spa.
Ready to choose? Walk through our buying guide to match features to your needs, then explore every option on the AI visibility pillar and compare two popular trackers head-to-head in Profound vs Otterly.ai. This category is early-stage and moves fast, so always confirm current pricing directly with each vendor before you buy.
Frequently asked questions
What's the cheapest way to track my med spa's AI visibility?
Start with a free or entry-tier monitoring tool. Trakkr offers a free tier, Otterly.ai Lite runs about $29/mo, and Knowatoa Starter about $59/mo. These are enough to benchmark where your med spa appears across ChatGPT, Perplexity, and Google's AI, and how you stack up against nearby competitors. Because the category is new and evolving fast, running a low-cost tool for a couple of months is the smart way to see whether AI visibility matters for your practice before committing to a pricier plan. Confirm live rates with each vendor.
Why is there such a huge range in AI visibility pricing?
Because there are two very different products. Self-serve SaaS tools you run yourself range from $0 to about $1,500/mo and mostly tell you where you stand across AI engines. Done-for-you GEO and authority services are custom-priced - commonly $2,000 to $15,000+ - because they do the actual work of content, schema, digital PR, and earned citations, not just reporting. Add quote-based pricing for several tools (Scrunch, Peec, xFunnel, Conductor) and a brand-new market, and the spread is enormous.
What's the difference between monitoring and optimizing?
Monitoring means tracking where and how AI engines mention your med spa - most cheaper tools do this. Optimizing means actually improving those results by adding structured data (schema), publishing authoritative content, and earning citations from sources AI engines trust. Moving the needle takes one of three things: a higher tool tier that includes optimization features, in-house effort to implement changes, or a done-for-you service that handles it end to end. A dashboard alone rarely changes how AI describes you, so budget for the doing, not just the measuring.
How much should a single-location med spa budget for AI visibility?
Start small: a ~$29-$59/mo monitoring tool like Otterly.ai Lite or Knowatoa Starter to benchmark your visibility for a couple of months. From there, decide whether to step up to a mid-tier tool ($199-$500/mo) for optimization features, invest in-house effort, or hire a done-for-you service ($2,000-$15,000+). Enterprise tools like Conductor are overkill for most single-location practices. Because pricing changes fast and several plans are quote-based, confirm live rates and negotiate a scope sized for your business.
Are the AI visibility prices in this guide guaranteed?
No. AI visibility is a brand-new, fast-moving category, and the figures here are directional list prices from public vendor information. Several tools - Scrunch, Peec, xFunnel, and Conductor - are quote-based, and every done-for-you service is custom-priced, so the estimates are starting points for negotiation, not fixed quotes. Always confirm current subscription tiers, engine and prompt limits, and exactly what's included directly with each vendor before you buy.
