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Med Spa Magic Marketing

Med-spa-exclusive marketing built around booked appointments, not vanity metrics

4.1/5MSVH Score · How we score
NationwideLast tested June 29, 2026

Our verdict

A boutique, med-spa-exclusive agency with a refreshing 'Leads > Likes' focus and relatively transparent retainers — ideal for owner-operated practices, with thin third-party reviews the main caveat to verify.

4.1/5
MSVH Score
Features & functionality
4.2
Ease of use & UX
4.1
Value & pricing transparency
3.6
Med-spa / aesthetics fit
4.6
Support & onboarding
4.2

About

Med Spa Magic Marketing is a boutique, family-owned agency that has specialized exclusively in the medical spa industry since 2012. Founded by Ricky Shockley, the agency offers a full-funnel service mix — SEO, pay-per-click on Google and Facebook, social media, email and SMS marketing, branding and content — all tailored to the way aesthetic practices actually win and keep patients. As a Meta Marketing Partner, it brings vetted paid-social credentials to a category where lead quality and cost-per-booked-appointment matter more than raw reach.

The agency's positioning is summed up by its 'Leads > Likes' philosophy: campaigns are judged on booked appointments and revenue rather than vanity metrics like follower counts. It points to a track record of scaling clients from roughly $30k to $100k+ per month in revenue, and it is relatively transparent about pricing for a service agency, publishing retainer ranges in the ~$1,399–$1,999/month band. For an owner-operated med spa that wants a partner who lives and breathes aesthetics marketing — and who will talk in terms of leads and bookings rather than impressions — it is a focused, accountable option.

Ideal customer

Owner-operated single- and small-group med spas that want a specialist partner accountable to booked appointments and revenue, with relatively transparent monthly retainer pricing.

Our Med Spa Magic Marketing review

Where Med Spa Magic Marketing fits

Med Spa Magic Marketing is a boutique, family-owned agency that has done one thing since 2012: market medical spas. That exclusivity is the whole pitch. Rather than a generalist shop that occasionally takes aesthetics clients, it is a specialist that understands the economics of injectables, memberships and high-ticket device treatments — and builds campaigns around the metric that actually pays the bills: booked appointments.

The service mix is full-funnel — SEO, pay-per-click on Google and Facebook, social, email and SMS, plus branding and content. As a Meta Marketing Partner, it brings vetted paid-social credentials, which matters in a channel where med spas live and die on lead quality and cost-per-booking. The agency is best understood as a focused growth partner for owner-operated and small-group practices, not an enterprise agency built to staff a national chain.

What stands out

  • 'Leads > Likes.' The agency's defining philosophy is that campaigns should be judged on booked appointments and revenue, not follower counts or impressions. For owners burned by agencies that report vanity metrics, this accountability is the headline.
  • Genuine specialization. Exclusive med-spa focus since 2012 means messaging, offers and funnels are tuned to aesthetics buyers rather than retrofitted from another vertical.
  • Relative pricing transparency. Publishing retainer ranges of roughly $1,399–$1,999/month is unusually open for a service agency, most of which hide everything behind a sales call. A free consultation lowers the barrier to evaluating fit.
  • Proven scaling. The agency cites a track record of growing clients from around $30k to $100k+ per month in revenue.

Where it falls short

  • Thin third-party reviews. Google reviews are strong (5 stars), but independent, statistically meaningful third-party ratings are limited. A Clutch profile exists, but its verified-review depth is thin, so buyers can't yet triangulate performance across multiple platforms the way they can with larger agencies.
  • Boutique capacity. A small, family-owned team is a strength for attention but a constraint for very large multi-location groups that need deep bench staffing.
  • Spend on top. As with most agencies, retainers typically sit on top of separate ad budget, so the all-in cost is higher than the headline retainer.

Who should choose it

Choose Med Spa Magic Marketing if you run an owner-operated or small-group med spa and want a specialist partner who will talk in terms of leads, bookings and revenue rather than impressions — and who is more transparent about price than most. Larger groups should pressure-test team capacity and ask for recent, comparable case results during the free consultation, and all buyers should treat the strong Google rating as encouraging but verify references directly given the thin third-party review trail.

By Med Spa Vendor Hub Editorial Team. Last reviewed June 29, 2026. Independent editorial review — how we score.

Key features

  • Med-spa-exclusive specialization since 2012
  • Full-funnel SEO, PPC, social, email and SMS
  • Meta Marketing Partner credentials
  • 'Leads > Likes' focus on booked appointments
  • Relatively transparent retainer pricing
  • Branding and content production
  • Proven revenue-scaling track record

Pricing

Relatively transparent for a service agency: monthly retainers in roughly the $1,399–$1,999/mo range depending on scope and channels. A free consultation is available. Confirm current packages and any ad-spend-on-top arrangements directly with the agency.

Core retainer

~$1,399/mo

monthly retainer

Entry-level engagement covering a focused channel mix such as SEO or paid ads plus reporting.

Growth retainer

~$1,999/mo

monthly retainer

Broader multi-channel program spanning SEO, paid ads, social, email and SMS for practices scaling revenue.

Pricing is researched from public sources and verified periodically; confirm current rates with the vendor.

Services offered

Search engine optimization (SEO)Pay-per-click advertising (Google & Facebook)Social media marketingEmail marketingSMS marketingBranding & creativeContent marketing

Strengths & limitations

Strengths

  • Exclusive med-spa focus with deep aesthetics experience since 2012
  • Accountable to booked appointments and revenue rather than vanity metrics
  • Relatively transparent retainer pricing in a quote-heavy category
  • Meta Marketing Partner with full-funnel channel coverage

Potential limitations

  • Boutique team size may limit capacity for very large multi-location groups
  • Third-party review depth is thin beyond Google (Clutch profile exists but verified reviews are limited)
  • Retainers typically sit on top of separate ad spend
  • Less suited to practices wanting an enterprise agency or in-house-scale staffing

Integrations

Google AdsMeta (Facebook/Instagram) AdsGoogle Analytics 4 (GA4)Google Business ProfileEmail & SMS platforms

Ratings elsewhere

Independent ratings from third-party review platforms, cited with sources. These are not our score.

Sources

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