Med-spa growth coaching, KPI tracking and revenue-driving sales events
A practical, operator-founded growth consultancy with unusually concrete tools — KPI trackers, sales events, membership buildouts — held back only by opaque pricing and self-reported results claims.
Projected Growth Consulting (PGC) is a growth and operations consultancy for medical spas and elective medical practices, founded and led by Kelly Smith — a former seven-figure med-spa owner, international speaker and author of five business books with over 20 years in the cosmetic industry.
PGC's toolkit is practical and revenue-focused: the 7-Figure KPI Tracker, recruiting and hiring templates, consultation and closing sales training, leadership coaching, onsite sales events, and membership-model buildouts, alongside programs such as the MedSpa Growth Accelerator and a business startup track. The firm reports having served more than 6,000 elective medical practices and created over $250M in additional client revenue since inception — company-reported figures.
Ideal customer
Single-location and small-group med spas that want tactical, revenue-first coaching — KPI tracking, sales events, membership programs and hiring systems — from a founder who has run a med spa herself, at a coaching-firm rather than investment-bank price point.
Projected Growth Consulting sells something refreshingly concrete in a category full of abstractions: trackers, templates, events and playbooks. Founder Kelly Smith is a former seven-figure med-spa owner turned international speaker and author of five business books, with more than 20 years in the cosmetic industry, and PGC's offer reflects an operator's instincts — if revenue is the problem, give the practice tools that generate revenue this quarter.
The toolkit is the differentiator. The 7-Figure KPI Tracker gives owners a ready-made performance dashboard; recruiting and hiring templates shortcut one of the industry's most persistent headaches; sales training covers the consultation-to-close journey; and membership-model buildouts attack the recurring-revenue gap that leaves most med spas hostage to month-to-month bookings. The onsite and virtual sales-event program is the most distinctive piece — done-with-you promotional events that PGC reports average roughly $62,000 in client revenue per event, with clients producing over $10M in new membership revenue in the past year. Those are company-reported figures, as are the headline claims of 6,000+ elective medical practices served and more than $250M in additional client revenue created since inception; none are independently audited, and buyers should treat them as marketing directionals rather than verified outcomes.
The program ladder is sensibly built. A startup track serves new entrants, the MedSpa Growth Accelerator handles established practices, and executive and leadership coaching sit on top for owners scaling teams. Compared with pure sales-training firms, PGC's scope reaches further into hiring and leadership; compared with operations consultancies, it stays more tightly focused on revenue generation.
There are no verifiable third-party ratings for the firm — the norm in med-spa consulting — so references and the founder's public footprint (books, stages, a long client roster) carry the diligence load.
Pricing is opaque: the entry point is a booked strategy call, and coaching packages, courses and events are quoted individually, which makes comparison shopping difficult and puts the first sales conversation on PGC's terms. The client base spans elective medicine broadly — plastic surgery, dermatology, wellness centres as well as med spas — so the material is aesthetics-fluent but not med-spa-exclusive. And the firm's ceiling is operational growth: there is no M&A, valuation or capital-markets capability, so owners eyeing an exit will graduate beyond PGC's scope. As with any founder-branded consultancy, the density of Kelly Smith's direct involvement varies by package and should be pinned down before signing.
PGC is a strong fit for single-location and small-group med spas that want tactical, near-term revenue help — a KPI system, a sales event on the calendar, a membership program built, a hiring process that works — delivered by a firm whose founder has actually run a med spa. It sits a notch below the category leaders on institutional heft and verification, which is reflected in our score, but for owners who value executable playbooks over strategic theatre, it is one of the most practical choices in the field. Verify the self-reported numbers against references from practices like yours, and clarify founder access up front.
By Med Spa Vendor Hub Editorial Team. Last reviewed July 1, 2026. Independent editorial review — how we score.
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