
Boulevard
Best for: Design-led med spas that want the most polished, on-brand client booking and checkout experience and have light clinical documentation needs.
Tiered per location, billed monthly or annually: Essentials $176/mo, Premier $293/mo, Prestige $410/mo, plus a med-spa Aesthetics bundle at $421-$468/mo per location. Premium pricing at the $$$ level, and some messaging/marketing capabilities are paid add-ons, so total cost climbs with multiple locations.
- Best-in-class, on-brand self-booking with precision scheduling
- Integrated card processing and genuinely smooth contactless checkout
- Memberships, packages, gift cards, and two-way SMS messaging
- Strong onboarding and highly rated customer support
Advantages
- Luxury, low-friction client experience from booking through checkout
- Clean, intuitive interface that front-desk staff learn quickly
- Solid front-of-house operations: scheduling, POS, and memberships
- Strong reviews on third-party sites (G2 4.6, Capterra 4.5)
Limitations
- Not a full clinical EMR; charting is too light for complex documentation
- Back-end reporting is less deep than fast-scaling multi-location groups want
- Premium price charged per location, with some features as paid add-ons

