Marketing automation and sales CRM purpose-built for medical aesthetics
Aesthetix CRM is one of the most med-spa-native lead and marketing CRMs you can buy, with transparent pricing and aesthetics-specific automations — just remember it complements an EMR rather than replacing your whole stack.
Aesthetix CRM is a sales-and-marketing CRM built specifically for medical aesthetics practices and med spas. Rather than trying to be an all-in-one operating system, it focuses on the part of the business most clinics struggle to systemize: capturing every inbound lead and nurturing it into a booked, paying, returning patient. It layers behavior-triggered automation on top of a pipeline view so front-desk and patient-coordinator teams can see exactly where each prospect sits in the funnel.
The platform's defining feature is its library of aesthetics-specific automations. Pre-built sequences fire on the moments that matter in a med spa: a new lead comes in, a consult gets booked, a patient no-shows, or a past patient goes quiet and needs reactivation. Because it is designed to integrate with rather than replace an EMR, clinics keep clinical charting where it belongs and use Aesthetix CRM as the revenue layer in front of it. That focus, plus published pricing, makes it one of the most med-spa-fluent CRMs in the category.
Ideal customer
Single- and multi-location med spas and aesthetics practices that already have an EMR but lack a structured system for converting inbound leads into booked consults and reactivating lapsed patients.
Most med spas don't lose patients because their care is bad — they lose them in the gap between an inbound inquiry and a booked, paying consult, and again in the silence after a single visit. Aesthetix CRM is built squarely for that gap. It is a sales-and-marketing CRM purpose-built for medical aesthetics, designed to sit in front of your EMR and own the revenue funnel: capture the lead, nurture it, book the consult, and bring lapsed patients back.
Crucially, it is not trying to replace your clinical system. Charting, consents, and treatment records stay in your EMR; Aesthetix CRM handles pipeline and automation. For practices that already have an EMR they tolerate but no real system for follow-up, that division of labor is exactly right.
The automation library is the headline. Instead of generic 'send an email' building blocks, you get sequences mapped to the moments that actually move money in a med spa: a new lead arrives, a consult is booked, a patient no-shows, or a former patient needs reactivation. These fire automatically over SMS and email, which is where med-spa leads convert.
The other standout is pricing transparency. Plus at $299, Pro at $399, and Grow at $499 per month are published on the site, with custom multi-location pricing — a rarity in a category where almost everyone hides behind a sales call. That honesty, paired with a Capterra rating of 5.0 across 25 reviews, makes it easy to evaluate. The visual pipeline keeps coordinators focused, and because the vendor lives and breathes aesthetics, the templates and language need little customization.
The flip side of its focus is scope. Aesthetix CRM is a CRM and marketing-automation layer — not an EMR, and not a booking-and-payments platform. You will run it alongside other tools, so it is an addition to your stack, not a consolidation of it. There is no free trial, and onboarding carries a one-time fee of roughly $1,500, which raises the real first-year cost above the monthly headline.
It is also a smaller, newer vendor. The 5.0 rating is excellent but rests on a modest 25 reviews, so the public track record is thinner than what you'll find for mega-platforms. And the value equation assumes you actually deploy the automation depth you're paying for; a practice that won't build and maintain its sequences will under-use the product.
Choose Aesthetix CRM if you run an aesthetics practice that already has clinical software handled and your real bottleneck is lead conversion and patient retention. It is one of the most genuinely med-spa-native CRMs available, the pricing is honest, and the pre-built automations save months of setup. Look elsewhere — or pair it with another platform — if you need scheduling, payments, and charting in a single system, or if a no-cost trial is a hard requirement before you'll commit.
By Med Spa Vendor Hub Editorial Team. Last reviewed June 28, 2026. Independent editorial review — how we score.
Published tiers: Plus $299/mo, Pro $399/mo, Grow $499/mo, with custom multi-location pricing. Onboarding is a one-time fee of roughly $1,500. Pricing is transparent on the website, which is uncommon for med-spa CRMs. Confirm current rates and what each tier includes before committing.
Plus
$299/mo
monthly
Core CRM, lead pipeline, and foundational SMS/email automations for a single practice.
Pro
$399/mo
monthly
Adds deeper automation, more advanced nurture sequences, and expanded reporting.
Grow
$499/mo
monthly
Full automation suite for higher-volume practices focused on scale and retention.
Multi-location
Custom
monthly
Tailored pricing and configuration for groups running multiple locations.
Pricing is researched from public sources and verified periodically; confirm current rates with the vendor.
Independent ratings from third-party review platforms, cited with sources. These are not our score.
A layer-by-layer map of the modern med spa software stack—practice management, booking and payments, CRM, AI, imaging, and reputation—plus the all-in-one vs best-of-breed decision, integration strategy, HIPAA requirements, and stacks by practice stage.
A vendor-neutral guide to choosing a med spa CRM and lead-management tool—covering the three platform archetypes, the capabilities that actually convert cash-pay leads, pricing models, and how to run a smart demo.
Med spa CRM software ranges from free or ~$14/user/mo for lean lead-management tools to $299-$499/mo specialist platforms and quote-only enterprise systems. Here's a transparent, vendor-neutral breakdown of real 2026 prices, pricing models, and the hidden costs to budget for.
CRM & Lead ManagementActiveCampaign is a general-purpose marketing-automation and CRM platform that some med spas adopt for email/SMS nurture and pipeline tracking — powerful, but not built for aesthetics workflows.
CRM & Lead ManagementAdVital MD is a HIPAA-compliant CRM and practice-automation platform purpose-built for aesthetic practices and med spas, founded by a plastic surgeon, with automated lead nurture, an AI chatbot, missed-appointment recovery and EMR integrations.
CRM & Lead ManagementBrevo (formerly Sendinblue) is an affordable all-in-one email, SMS, and marketing-automation platform with a built-in Sales/CRM module — a solid nurture and reactivation layer for med spas, but not an aesthetics-specific lead CRM.
