Brevo

Where Brevo fits

Brevo, the platform formerly known as Sendinblue, is an affordable all-in-one marketing tool. For a med spa it works best as a multi-channel nurture and reactivation layer: email newsletters, SMS promotions, and automated win-back flows for clients you already have. Where it edges ahead of pure email tools is the inclusion of a lightweight Sales/CRM module, so you can track contacts and deals without a separate system.

That said, Brevo is a general-purpose marketing-automation product, not an aesthetics CRM. There is no native consult-booking workflow, no treatment or clinical context, and its pipeline is generic rather than designed around how a med spa converts inquiries into booked appointments. Most practices will pair Brevo with a booking or practice-management system and use it primarily for outbound email and SMS.

What stands out

• Value. The freemium plan is genuinely generous — roughly 300 emails per day and storage for up to 100,000 contacts — and paid tiers start around $9 to $18 per month. Volume-based pricing can be cheaper than per-contact models as your list grows.
• All-in-one channels. Email, SMS, and automation live in one place, which is convenient for small teams that want both newsletters and text promos.
• Light CRM. The built-in Sales pipeline is a real step beyond email-only tools, even if it is generic. Ratings are strong, with a Capterra score of 4.6 and G2 4.5.

Where it falls short

• Not aesthetics-specific. No med-spa templates, treatment fields, or consult-booking flows.
• Generic pipeline. The Sales/CRM module tracks deals, but it is not a med-spa lead pipeline and lacks aesthetics workflows.
• Free-plan limits. The daily send cap on the free tier constrains heavier campaigns.
• Polish and support. The interface and support experience are less refined than larger incumbents, and some advanced features sit behind add-ons.

Who should choose it

Choose Brevo if you want an affordable, all-in-one email and SMS tool with a little contact and deal tracking built in, and you already handle booking and serious lead management elsewhere. It suits a budget-conscious solo provider or single-location spa that wants both newsletters and text promotions from one login, without paying for two separate products. The generous freemium tier makes it low-risk to trial, and because pricing scales with send volume rather than per contact, it can stay affordable even as your stored client list grows large. Spend time during setup deciding how leads and clients will enter Brevo — most med spas will sync or import them from a booking or practice-management system, since Brevo has no native consult-booking or appointment workflow of its own. If you find yourself wanting true lead-pipeline stages, aesthetics-specific fields, or automated consult scheduling, that is the signal you have outgrown Brevo's marketing focus and need a dedicated med-spa CRM. Used for what it is — multi-channel outreach with a light Sales module on the side — Brevo delivers strong value, but do not mistake that module for a purpose-built med-spa CRM.