CRM & Lead Management
A med spa CRM tracks every prospective patient from first enquiry to booked appointment and beyond. Good CRM and lead-management tools centralise calls, forms, texts and DMs, automate follow-up, and tie marketing spend to revenue — so no high-value lead slips through the cracks.
Best crm & leads — our top picks
Ranked by our independent MSVH Score. How we score.
- 1
Aesthetics practices that need lead conversion and retention alongside an existing EMR
4.4/5MSVH Score - 2
Med spas running agency-led paid-ad lead generation and funnels
4.3/5MSVH Score - 3
Med spas losing leads to missed calls and after-hours inquiries
4.2/5MSVH Score - 4
Cash-pay aesthetic practices converting paid leads into bookings
4.0/5MSVH Score - 5
Aesthetic practices wanting done-for-you patient acquisition with a connected CRM
4.0/5MSVH Score - 6
Aesthetic practices wanting an aesthetics-built, HIPAA CRM with AI automation
3.9/5MSVH Score - 7
Med spas and agencies that need marketing attribution and call intelligence
3.9/5MSVH Score - 8
Practices that want transparent, well-reviewed web-to-booking lead capture
3.9/5MSVH Score - 9
Aesthetic practices that need an AI lead magnet with an included CRM
3.9/5MSVH Score - 10
Growth-focused, multi-location med spas that want deep marketing automation
3.9/5MSVH Score - 11
Aesthetic Record users wanting a synced marketing & lead layer
3.9/5MSVH Score - 12
High-volume cash-pay med spas that run lead acquisition like a sales operation
3.9/5MSVH Score - 13
Med spas losing revenue to missed calls and slow lead follow-up
3.9/5MSVH Score - 14
Marketing-heavy, phone-driven aesthetic practices that prioritize call tracking and ROI
3.9/5MSVH Score - 15
Marketing-led nurture for spas with booking handled elsewhere
3.8/5MSVH Score - 16
Budget-conscious teams wanting a simple, AI-assisted sales CRM
3.8/5MSVH Score - 17
Solo and small-group med spas focused on automated lead nurture
3.8/5MSVH Score - 18
Teams wanting a highly customizable, build-your-own CRM workspace
3.8/5MSVH Score - 19
Growth-focused med spas wanting an aesthetics-built CRM on flexible terms
3.8/5MSVH Score - 20
Multi-location med spas recovering lost consultation calls
3.8/5MSVH Score - 21
Med spas wanting marketing automation plus a conversion CRM in one ecosystem
3.8/5MSVH Score - 22
Med spas wanting a med-spa-specific voice receptionist to qualify and book callers
3.7/5MSVH Score - 23
Aesthetic practices wanting a marketing-plus-CRM platform from one specialized vendor
3.7/5MSVH Score - 24
Aesthetic practices wanting AI lead capture on top of existing tools
3.7/5MSVH Score - 25
Sales-driven spas tracking consultation leads and follow-ups
3.7/5MSVH Score - 26
Budget-conscious med spas that want transparent, low-commitment AI reception
3.7/5MSVH Score - 27
Budget-conscious med spas wanting all-in-one email and SMS marketing
3.6/5MSVH Score - 28
Small clinics wanting all-in-one CRM and marketing automation for nurture
3.6/5MSVH Score - 29
Cost-conscious med spas wanting an affordable, configurable lead-management CRM
3.6/5MSVH Score - 30
High-volume aesthetic practices wanting a fully managed AI phone front desk
3.5/5MSVH Score - 31
Small med spas wanting easy email marketing and client reactivation
3.5/5MSVH Score - 32
Large multi-location groups with dedicated admin resources
3.5/5MSVH Score - 33
Med spas that want an affordable AI front office to stop missing inbound-call leads
3.5/5MSVH Score - 34
Practices set on an AI acquisition widget who will negotiate hard and vet the contract
3.2/5MSVH Score
All CRM & Lead Management vendors
Comparisons in this category
Frequently asked questions
What is the real difference between Aesthetix CRM and GoHighLevel?
Aesthetix CRM is purpose-built for medical aesthetics: its automations, language, and pipeline are designed around med-spa funnel moments like new leads, booked consults, no-shows, and patient reactivation, so it works out of the box. GoHighLevel is a powerful general-purpose all-in-one platform (CRM, funnels, automation, booking) that serves every industry, with a dedicated Medical Spa Playbook layered on top. The trade-off is fit versus breadth: Aesthetix is narrower but aesthetics-fluent; GoHighLevel does far more but speaks marketing, not medicine.
Which is cheaper, Aesthetix CRM or GoHighLevel?
On sticker price, GoHighLevel starts lower at $97/mo (Starter), with $297/mo (Unlimited/Agency) and $497/mo (Pro/SaaS). Aesthetix CRM runs $299, $399, and $499 per month. But the comparison isn't clean: Aesthetix adds a one-time onboarding fee of roughly $1,500, while GoHighLevel bills SMS and email usage on top of the subscription and is often bundled into an agency retainer. Estimate usage and setup costs for both before assuming either headline number is your real spend.
Do either of these replace my EMR?
No. Neither Aesthetix CRM nor GoHighLevel is an EMR, and neither offers charting, e-prescribing, or clinical compliance tooling. Aesthetix CRM is explicitly designed to integrate with and sit in front of your existing EMR as a revenue layer. GoHighLevel owns the top and middle of the funnel (capture, funnels, nurture, booking, pipeline) and never tries to be a clinical system. With either tool, your clinical records stay in your EMR.
Why do so many med spas use GoHighLevel through an agency?
GoHighLevel's breadth is also its burden: the same flexibility that makes it powerful for agencies makes it genuinely hard for a busy practice to configure and maintain alone. Most med spas adopt it via a marketing agency that builds the funnels, wires up the automations (often from a pre-built snapshot), and runs the ad campaigns, frequently without the med spa ever logging in. That dependency is an added cost, but it's usually what makes the platform succeed in an aesthetics setting.
Which has more reviews and a stronger track record?
GoHighLevel has the far larger public footprint: roughly 1,200 Capterra reviews at 4.6 and about 3,600 G2 reviews at 4.2, reflecting a mature, heavily validated product. Aesthetix CRM holds a perfect 5.0 on Capterra, but across just 25 reviews, so its track record is excellent yet thin. If a deep, battle-tested review base matters to you, GoHighLevel wins on volume; if aesthetics-native fit matters more, Aesthetix's smaller-but-spotless record may carry more weight.
Buying guides
How to Open a Med Spa in 2026: The Complete Guide
A step-by-step roadmap to opening a med spa in 2026—business model and feasibility, corporate practice of medicine and the MSO structure, medical directors, licensing and insurance, equipment, tech stack, hiring, and a pre-launch marketing plan.
Med Spa Marketing: The Complete 2026 Playbook
The complete patient-acquisition system for med spas in 2026—positioning and CAC math, local SEO, digital PR, AI visibility, compliant paid ads, reviews, CRM follow-up, retention, the agency decision, and a 90-day plan to put it all in motion.
The Med Spa Tech Stack: Every System Your Practice Needs in 2026
A layer-by-layer map of the modern med spa software stack—practice management, booking and payments, CRM, AI, imaging, and reputation—plus the all-in-one vs best-of-breed decision, integration strategy, HIPAA requirements, and stacks by practice stage.
How to Choose a Med Spa CRM & Lead-Management Tool
A vendor-neutral guide to choosing a med spa CRM and lead-management tool—covering the three platform archetypes, the capabilities that actually convert cash-pay leads, pricing models, and how to run a smart demo.