ActiveCampaign
ActiveCampaign is a general-purpose marketing-automation and CRM platform that some med spas adopt for email/SMS nurture and pipeline tracking — powerful, but not built for aesthetics workflows.

AI-driven patient-acquisition platform with website chat-to-booking lead capture
DearDoc delivers genuine AI website chat-to-booking lead capture, but opaque quote-only pricing (a review cites ~$10,164/yr), a thin and polarized 2.6 Capterra profile, and reports of aggressive sales tactics make it hard to recommend over transparently priced, better-reviewed alternatives without careful due diligence.
DearDoc is a patient-acquisition platform aimed at medical practices, with an AI-powered website chat widget at its center. The widget engages visitors, captures their information, and books appointments, with additional reputation-management and marketing layers intended to drive and convert new patient demand. Like Doctible, it provides genuine web-to-booking lead capture and is applicable to med spas, but it is built for general medical practices rather than aesthetics specifically.
Where DearDoc diverges sharply is in transparency and reputation. Pricing is custom and quote-based with no free plan — one Capterra review cites an annual cost of roughly $10,164 — and the company has drawn criticism for aggressive sales tactics and contract terms. Its public review profile is small and highly polarized: a Capterra rating around 2.6/5 from only about five reviews, with similarly mixed sentiment on G2. Buyers should weigh the real lead-capture capability against the opaque pricing, the thin and divided review base, and the documented sales-pressure complaints, and should scrutinize the contract carefully before signing.
Ideal customer
Medical practices — and med spas open to general-healthcare tooling — that want an AI website widget to capture and book new-patient leads, and that are comfortable with custom quote-based pricing and contract terms after thorough due diligence.
DearDoc is a patient-acquisition platform built around an AI website chat widget. The widget greets visitors, captures their details, and books appointments, with reputation-management and marketing layers meant to drive and convert new-patient demand. The underlying capability is real: like other web-to-booking tools, it can turn anonymous website traffic into booked visits, and its emphasis is squarely on net-new acquisition rather than only reactivating existing patients.
It is, however, general medical software rather than an aesthetics-native system. A med spa can use it, but it lacks the memberships, packages, and treatment-funnel logic of a purpose-built med-spa CRM. The bigger considerations are commercial: pricing and reputation, where DearDoc is harder to recommend without caveats.
Consider DearDoc only if an AI website widget for new-patient acquisition is your single most important need and you are prepared to negotiate pricing and contract terms aggressively and do careful due diligence first. The core lead-capture technology is legitimate, and a practice with high website traffic but poor conversion could see real return from it. But the opaque, quote-only pricing, the thin and polarized review base, and the documented sales-pressure complaints mean most med spas will be better served by a transparently priced, better-reviewed alternative such as a flat-tier patient-engagement platform. Get any quote, contract length, and cancellation terms in writing, run a short pilot if you can, and compare the numbers directly against flat-rate competitors before committing.
By Med Spa Vendor Hub Editorial Team. Last reviewed June 29, 2026. Independent editorial review — how we score.
No free plan and no published pricing — all pricing is custom and quote-based. One Capterra review cites an annual cost of roughly $10,164. Several reviewers report aggressive sales tactics and restrictive contract terms, so the agreement should be reviewed carefully before signing.
Custom
Quote-based
Pricing is determined per practice via a sales quote; no free plan. One public review cites roughly $10,164/year.
Pricing is researched from public sources and verified periodically; confirm current rates with the vendor.
Independent ratings from third-party review platforms, cited with sources. These are not our score.
A vendor-neutral guide to choosing a med spa CRM and lead-management tool—covering the three platform archetypes, the capabilities that actually convert cash-pay leads, pricing models, and how to run a smart demo.
Med spa CRM software ranges from free or ~$14/user/mo for lean lead-management tools to $299-$499/mo specialist platforms and quote-only enterprise systems. Here's a transparent, vendor-neutral breakdown of real 2026 prices, pricing models, and the hidden costs to budget for.
ActiveCampaign is a general-purpose marketing-automation and CRM platform that some med spas adopt for email/SMS nurture and pipeline tracking — powerful, but not built for aesthetics workflows.
AdVital MD is a HIPAA-compliant CRM and practice-automation platform purpose-built for aesthetic practices and med spas, founded by a plastic surgeon, with automated lead nurture, an AI chatbot, missed-appointment recovery and EMR integrations.
Aesthetix CRM is a med-spa-native CRM and marketing-automation platform that turns inbound leads into booked consults and repeat treatments with behavior-triggered SMS and email nurture, sitting alongside your EMR rather than replacing it.