Aesthetics-built lead-conversion CRM for cash-pay practices
Dewy is a sharp, aesthetics-built lead-conversion CRM whose offline conversion tracking and native EMR integrations are genuinely differentiated — strong med-spa fit, though its young track record and absence of third-party reviews mean its performance claims are still unproven.
Dewy is a lead-conversion CRM built specifically for cash-pay aesthetic practices — med spas, dermatology and plastic surgery clinics — rather than a general-purpose marketing platform retrofitted for the space. It centers on turning inbound leads into booked, paying patients: a visual lead pipeline with stage tracking, a unified two-way SMS and email inbox, AI nurture sequences, abandoned-form follow-up, smart lead routing, and a landing-page and form builder. Its standout differentiator is offline conversion tracking that feeds booked-revenue data back to Google, Meta and TikTok, so practices can see which ad dollars actually produced patients rather than just clicks.
The platform pulls patient and appointment data natively from leading aesthetics EMRs including ModMed, Zenoti, DrChrono and Meevo, which lets follow-up and recall automations trigger off real clinical activity instead of a disconnected marketing list. Dewy reports 225+ practices on the platform and claims a 42% average lift in lead-to-booking rate, plus meaningful front-desk time savings. Pricing is transparent and month-to-month, starting around $319/mo for the Growth plan (up to 1,000 active contacts) with a roughly $749 one-time onboarding fee per location — a structure that favors practices serious about a dedicated conversion engine over those wanting a free or bundled add-on.
Ideal customer
Cash-pay med spas, dermatology and plastic surgery practices running paid lead generation that want a dedicated, aesthetics-built engine to convert leads into bookings and tie ad spend back to revenue.
Dewy is a lead-conversion CRM built specifically for cash-pay aesthetic practices — med spas, dermatology and plastic surgery clinics that spend real money on Google, Meta and TikTok ads and need those leads to turn into booked, paying patients. It is not a practice-management suite or a clinical EMR. It sits one layer up from booking: capturing inbound leads, nurturing them, routing them to the right staff, and proving which marketing actually produced revenue.
That focus is the whole point. Plenty of med spas bolt a generic CRM or an all-purpose marketing automation tool onto their stack and spend months bending it into shape. Dewy starts where an aesthetics practice starts — treatment-specific follow-up, EMR-aware recall, and conversion tracking that speaks the language of cash-pay aesthetics.
Choose Dewy if you are a cash-pay aesthetic practice running paid acquisition and your real bottleneck is converting leads and proving ad ROI — especially if you already use ModMed, Zenoti, DrChrono or Meevo. Practices that mainly need scheduling, charting or all-in-one operations should look elsewhere or pair Dewy with a practice-management platform. Given the lack of independent reviews, ask for references from practices similar to yours during the demo.
By Med Spa Vendor Hub Editorial Team. Last reviewed June 29, 2026. Independent editorial review — how we score.
Growth plan is approximately $319/mo for up to 1,000 active contacts, with a roughly $749 one-time onboarding fee per location. Billed month-to-month with no long-term contract; an 'active contact' is anyone currently subscribed to emails or texts, so unsubscribed/dormant contacts don't count. A free CRM tier (up to 1,000 active contacts) is also available. Verify current pricing and contact limits on Dewy's site.
Free CRM
$0
monthly
Free entry tier with unlimited data and up to 1,000 active contacts, no expiration.
Growth
~$319/mo
monthly, up to 1,000 active contacts
Full pipeline, unified inbox, AI nurture, landing pages/forms, native EMR integration, reporting and offline conversion tracking. ~$749 one-time onboarding per location.
Pricing is researched from public sources and verified periodically; confirm current rates with the vendor.
“Dr. Renée Moran Medical Aesthetics”
“Basis Aesthetics”
A vendor-neutral guide to choosing a med spa CRM and lead-management tool—covering the three platform archetypes, the capabilities that actually convert cash-pay leads, pricing models, and how to run a smart demo.
Med spa CRM software ranges from free or ~$14/user/mo for lean lead-management tools to $299-$499/mo specialist platforms and quote-only enterprise systems. Here's a transparent, vendor-neutral breakdown of real 2026 prices, pricing models, and the hidden costs to budget for.
CRM & Lead ManagementActiveCampaign is a general-purpose marketing-automation and CRM platform that some med spas adopt for email/SMS nurture and pipeline tracking — powerful, but not built for aesthetics workflows.
CRM & Lead ManagementAdVital MD is a HIPAA-compliant CRM and practice-automation platform purpose-built for aesthetic practices and med spas, founded by a plastic surgeon, with automated lead nurture, an AI chatbot, missed-appointment recovery and EMR integrations.
CRM & Lead ManagementAesthetix CRM is a med-spa-native CRM and marketing-automation platform that turns inbound leads into booked consults and repeat treatments with behavior-triggered SMS and email nurture, sitting alongside your EMR rather than replacing it.
