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SimplyBook.me

Highly customizable online booking with a real HIPAA healthcare module

3.9/5MSVH Score · How we score
NationwideLast tested June 29, 2026

Our verdict

A highly customizable, affordable booking-and-payments platform with a genuine HIPAA module and ISO 27001 — ideal for booking-led med spas, provided you treat it as a scheduling layer rather than a clinical EMR and stay on the Standard tier or above for compliance.

3.9/5
MSVH Score
Features & functionality
4.1
Ease of use & UX
3.8
Value & pricing transparency
4.4
Med-spa / aesthetics fit
3.7
Support & onboarding
3.6

About

SimplyBook.me is a cloud-based appointment-scheduling platform built around online booking, with one of the most customizable booking flows in the category. It pairs a branded booking website and widgets with a deep library of toggle-on "custom features" — deposits and prepayments, memberships, packages, intake forms, automated reminders, and more — so a med spa can assemble close to the workflow it wants without a developer. Payments, deposits, and no-show protection are first-class, and the platform is offered across Free, Basic, Standard, Premium, and Enterprise tiers.

For med spas specifically, SimplyBook.me stands out for offering a real HIPAA healthcare module (available on Standard, Premium, and Enterprise plans) alongside ISO 27001 certification, encrypted data handling, and a Business Associate Agreement on request. It is best understood as a booking-and-payments layer rather than a clinical EMR: there is no deep injectables charting, device-protocol documentation, or before-and-after photo workflow built for medicine. Practices that need those should pair SimplyBook.me with dedicated charting, but for front-of-house booking, deposits, and compliant scheduling it is a strong, affordable option.

Ideal customer

Med spas and aesthetic clinics that lead with online booking and want a highly customizable, affordable scheduling and deposits layer with a real HIPAA module — and that don't need a deep clinical EMR (or will pair SimplyBook.me with dedicated charting).

Our SimplyBook.me review

Where SimplyBook.me fits

SimplyBook.me is a booking-first platform: its center of gravity is the online booking flow, and that flow is among the most customizable in the category. For a med spa whose priority is getting clients to self-book the right service, pay a deposit, and show up, it covers the essentials at a price that undercuts most all-in-one med-spa suites. It earns a 4.6 on Capterra across roughly 1,265 reviews, a strong signal for a tool used across many service industries.

What sets it apart for healthcare-adjacent businesses is a real HIPAA healthcare module, available on the Standard plan and above, paired with ISO 27001 certification, encrypted data handling, and a Business Associate Agreement on request. That is more than the vague "we take security seriously" language many booking tools offer, and it makes SimplyBook.me a credible compliant-scheduling layer for med spas.

What stands out

  • Customization. The toggle-on "custom features" model lets you assemble deposits, memberships, packages, intake forms, and reminders into close to the workflow you want, without custom development.
  • Compliance posture. A genuine HIPAA module plus ISO 27001 is rare at this price and is the main reason a med spa would shortlist it.
  • Value. A free tier plus $9.90, $29.90, and $59.90 paid plans make it one of the more affordable options, with transparent published pricing.
  • No-show protection. Deposits and prepayments are first-class and easy to require per service.

Where it falls short

  • Not an EMR. There is no deep clinical charting, injectables mapping, device-protocol documentation, or before-and-after photo workflow. Documentation-heavy clinics will need to pair it with dedicated charting.
  • HIPAA is gated. The healthcare module is not available on Free or Basic — you must be on Standard ($29.90) or higher to get it, so the cheapest tiers are off the table for compliant use.
  • Setup friction. The feature-toggle approach is powerful but can feel fiddly to configure well at first, and onboarding/support are lighter than premium platforms.
  • Light CRM and marketing. Client management and marketing are thinner than dedicated med-spa CRM suites.

Who should choose it

Choose SimplyBook.me if online booking and deposits are your priority, you want a flexible, affordable scheduling layer, and you need a defensible HIPAA posture without paying for a full clinical platform. Plan to be on the Standard tier or above for the HIPAA module, and pair it with a dedicated charting tool if your documentation needs are heavy.

By Med Spa Vendor Hub Editorial Team. Last reviewed June 29, 2026. Independent editorial review — how we score.

Key features

  • Highly customizable branded booking site and widgets
  • Toggle-on custom features for tailored workflows
  • Deposits, prepayments, and no-show protection
  • Memberships, packages, and gift cards
  • HIPAA healthcare module on Standard, Premium, and Enterprise
  • ISO 27001 certification and encrypted data handling
  • Automated reminders and client notifications

Pricing

Free plan available; paid tiers Basic $9.90, Standard $29.90, and Premium $59.90/mo, plus custom Enterprise pricing. The HIPAA healthcare module is available only on Standard, Premium, and Enterprise — not on Free or Basic. Tiers are scoped by booking volume, number of providers, and the number of toggle-on custom features. Verify current pricing on SimplyBook.me's site.

Free

$0/mo

monthly

Entry-level plan with limited bookings and custom features; no HIPAA module.

Basic

$9.90/mo

monthly

Low-cost tier with more bookings and a few custom features; no HIPAA module.

Standard

$29.90/mo

monthly

Practical starting point for most clinics; ~500 bookings, more custom features, and HIPAA compliance options.

Premium

$59.90/mo

monthly

Higher booking volume, unlimited custom features, more providers, and HIPAA module.

Enterprise

Custom

monthly

Custom booking volume and provider counts, HIPAA module, data residency, and integrations.

Pricing is researched from public sources and verified periodically; confirm current rates with the vendor.

Services offered

Online booking & schedulingDeposits & prepaymentsMemberships & packagesIntake formsAutomated reminders & notificationsHIPAA healthcare module (Standard+)Reporting & dashboards

Strengths & limitations

Strengths

  • Genuine HIPAA healthcare module plus ISO 27001 certification
  • Exceptional booking-flow customization via custom features
  • Affordable, transparent tiered pricing with a free plan
  • Strong deposits and prepayment tools to cut no-shows

Potential limitations

  • Not a clinical EMR — no deep charting or device-protocol documentation
  • HIPAA module requires Standard plan or higher
  • Feature-toggle model can be fiddly to configure initially
  • Light CRM and marketing compared with all-in-one med-spa suites

Integrations

Google CalendarOutlook CalendarStripePayPalZapierGoogle Reserve

Ratings elsewhere

Independent ratings from third-party review platforms, cited with sources. These are not our score.

Sources

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