Med-spa operating system bundling software with compliance, coaching and done-for-you services
A purpose-built aesthetics platform that bundles software with compliance, a medical director network and coaching — outstanding for new independent owners, but quote-only pricing and bundled services make it less compelling for established groups.
Moxie is an all-in-one operating system built specifically for aesthetic medicine, not adapted from generic salon or wellness software. It bundles a HIPAA-compliant EMR, scheduling, online booking, integrated payments and BNPL, inventory with VIP supplier pricing, memberships and reporting into one system, then layers on the services independent owners typically lack: medical director matching with collaborative agreements, lawyer-vetted SOPs and compliance tooling (GFEs, audit trails, state-specific checklists), marketing support and one-on-one business coaching.
The company describes itself as a "medspa-in-a-box" and is best understood as a growth partner rather than a pure software vendor. It is most compelling for aspiring or early-stage owners — frequently nurses and nurse practitioners — who want help standing up a compliant, profitable practice. Established multi-location groups that already have a medical director, compliance process and marketing in place may find the bundled services less essential and should weigh the platform against more transparent, software-only options.
Ideal customer
Aspiring and early-stage independent medspa owners — often nurses and nurse practitioners — who want purpose-built aesthetics software plus done-for-you compliance, medical director, marketing and coaching support to launch and scale a profitable practice.
Moxie is one of the few platforms in this category that was built from the ground up for aesthetic medicine rather than adapted from salon or wellness software. But the more important distinction is its model: Moxie is not just software, it is a done-for-you growth partner. Alongside an aesthetics EMR, booking, payments and inventory, it bundles the things new medspa owners most often lack — medical director matching with collaborative agreements, lawyer-vetted SOPs and compliance tooling, marketing support and one-on-one business coaching.
That makes it squarely aimed at aspiring and early-stage owners, frequently nurses and nurse practitioners launching a first practice. Founded in 2022 and headquartered in New York, the company has raised meaningful venture funding (through a Series C) and says it supports more than 700 practices nationwide.
Note on ratings: at the time of writing we could not find a credible, high-volume third-party rating (Capterra/G2) for Moxie's software, so we have left the ratings field empty rather than cite a thin or unverifiable score.
Choose Moxie if you are opening or scaling an independent medspa and want a partner, not just a login — especially if you need a medical director, compliance scaffolding and coaching to get off the ground compliantly. If you already run an established practice with those functions in place, pressure-test the quote against transparent software-only platforms before committing.
By Med Spa Vendor Hub Editorial Team. Last reviewed June 25, 2026. Independent editorial review — how we score.
Moxie does not publish standard pricing. Cost scales with provider count and the modules and services selected (software, compliance, medical director network, marketing, coaching), and is quoted via a strategy session. Moxie states there is no equity stake and no hidden fees. Confirm exact pricing and what is bundled versus add-on during the sales call.
Moxie platform + services
Quote-based
Bundled software, compliance, medical director matching, marketing and coaching, priced by provider count and selected modules via a strategy session.
Pricing is researched from public sources and verified periodically; confirm current rates with the vendor.
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