All-in-one clinic management with marketing built in
A highly rated, intuitive all-in-one with built-in marketing that fits med spas well; the main caveat is quote-based pricing that gets murky once add-ons are included.
Pabau is an all-in-one practice-management platform serving med spas, aesthetic clinics, cosmetic surgery, skin clinics and broader healthcare and wellness practices. It combines digital client records, scheduling and online booking, before-and-after photos, customizable forms and consents, point-of-sale and invoicing, inventory and staff management, and a built-in marketing-automation suite all under a HIPAA-compliant framework. The platform is well reviewed for its streamlined, intuitive experience and broad functionality.
Pabau uses a per-user, team-size-based pricing model (Starter, Solo, Team, Medium, Group and Enterprise) with a published Starter rate and quote-based pricing above it, plus optional add-ons such as Marketing Plus, Care Plus and Insight Plus. It earns strong directory scores roughly 4.7 out of 5 across 600-plus Capterra reviews with high marks for support and functionality. The main caveats are a pricing structure some users find unclear once add-ons are included and occasional technical glitches.
Ideal customer
Single-location and growing multi-provider clinics and med spas wanting one intuitive system spanning records, payments and marketing.
Pabau is a broad all-in-one practice-management platform that spans med spas, aesthetic and skin clinics, cosmetic surgery and general healthcare. Its sweet spot is the single-location or growing multi-provider clinic that wants one intuitive system to handle records, scheduling, payments and marketing rather than juggling separate tools. Because it scales from a single-user Starter plan up through team and enterprise tiers, it can grow with a practice from solo injector to multi-location group.
The headline strength is breadth delivered through a genuinely intuitive interface. Pabau covers digital client records, online booking and reminders, before-and-after photos, customizable forms and consents, POS and invoicing, inventory and staff management, plus a built-in marketing-automation suite for email and SMS campaigns. That last piece matters for med spas: recall, rebooking and promotional campaigns can run inside the same system that holds the clinical record, reducing the need for a bolt-on CRM. The reception backs this up Pabau earns roughly 4.7 out of 5 across 600-plus Capterra reviews, with high marks for customer support and functionality, and reviewers specifically call out the streamlined experience. Newer AI-powered agents and reporting add-ons extend its automation story further.
The most consistent criticism is pricing clarity. Only the Starter tier is published (around $59/month for one user); everything above it is quote-based, and the optional Marketing Plus, Care Plus and Insight Plus add-ons can push the real cost up in ways buyers don't always anticipate. Some reviewers describe the structure as unclear and the total as higher than expected. A second, lesser theme is occasional technical glitches reported by users. There is also no public free trial, so evaluation runs through a sales demo. None of these are dealbreakers, but they mean you should map out every add-on you'll need before comparing quotes.
Pabau is a strong pick for clinics and med spas that value an intuitive, well-supported, truly all-in-one system and want marketing automation native to their EMR. It is especially compelling for practices that expect to grow, given its tiered, per-user model and multi-location support at the top end. Buyers who need fully transparent, all-in pricing up front, or who want a free trial before committing, should request a detailed quote that itemizes add-ons and compare it against Boulevard and Aesthetic Record. As always, verify current pricing directly with Pabau, since published rates and add-on costs change.
By Med Spa Vendor Hub Editorial Team. Last reviewed July 28, 2026. Independent editorial review — how we score.
Pabau publishes a price for the Starter tier only: $72/month billed monthly or $65/month billed annually for US visitors. Pricing is geo-dependent (UK £55/£50, CA $99/$89, AU $110/$99, EU €66/€59) with a manual country toggle, so any single figure must be labelled by region — our previous "$59" was the EUR annual rate carrying a dollar sign. A stale "$62/month" persists in the page meta description but appears nowhere in visible copy. Every tier above Starter is demo-only. Verified 28 July 2026.
Starter (US, monthly)
$72/mo
monthly
1 user, up to 100 clients.
Starter (US, annual)
$65/mo
annual
Same tier billed annually — the card states "Save 10% on annual".
Solo / Team / Medium / Group / Enterprise
Not published — demo required
monthly
Tiers are labelled only by user count (1, 2-3, 4-5, 6-15, 16+); no prices are shown.
Pricing is researched from public sources and verified periodically; confirm current rates with the vendor.
Independent ratings from third-party review platforms, cited with sources. These are not our score.
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